Located in the heart of Boulder, ROCKCREST is a specialist HR Tech consulting firm with nearly 20 years of expertise. We partner with organizations across all industries to deliver successful HR systems projects, from selection and implementation, to optimization and ongoing support.

At ROCKCREST, team members benefit from structured training, hands-on mentorship, and a collaborative, performance-driven culture. We offer a competitive base salary, commission opportunities, unlimited PTO, and a range of perks designed to help you build real skills and grow your career.

What role will you play?

We’re hiring a Sales Development Representative /Sr. Sales Leader who will build a qualified pipeline through research-driven, account-based outreach and relationship development. This role is not a high-volume cold-calling role — it’s focused on targeted, data-led engagement using modern sales intelligence to find and qualify the right opportunities across a mix of vendor ecosystems and HR tech buyers.

What you’ll do:
• Generate qualified pipeline via account-based outreach (email, LinkedIn, targeted calls) and intent-driven follow-up.
• Use ZoomInfo extensively (advanced proficiency required) for sales development, account research, contact mapping and prospect verification.
• Pursue cadence-driven follow up and qualification.
• Responsible for chasing and converting from targeted campaigns aimed at vendor sales reps and HR decision-makers.
• Multi-thread into accounts: engage HCM software vendor sales reps, CSMs, and AMs.
• Qualify opportunities and hand off clean, contextualized leads to Account Managers.
• Capture and maintain accurate activity, notes and lead status in CRM.

Example day to day:
• Manage your calendar to focus on hot leads, ZoomInfo intent, and qualification.
• Virtually meeting with customers (2-3/day) in order to nurture relationships with vendor sales reps and stakeholders and following up on campaign leads.

Why this isn’t a traditional cold-call role:
• Our services are niche and time-sensitive. Success comes from targeted, researched outreach, building relationships with vendor reps and CSMs, and acting on high-intent signals — not mass blasting. You’ll spend time refining campaigns, using AI/sales tools effectively, and qualifying leads that convert to meaningful implementation engagements.

Required Skills & Experience

• B2B sales, business development, recruitment sales, SDR/BDR, or related experience.
• Hands-on ZoomInfo and LinkedIn Sales Navigator experience.
• Comfortable engaging vendor sales reps as sources of market intelligence.
• Strong written communication and outbound sequencing skills; ability to craft persona-focused messaging.
• Organized, self-directed, coachable, and data-driven; comfortable in a test-and-learn environment.
• Ability to see the bigger picture that the sales role plays within the wider consulting environment.
• Key point of contact for all new outreach sales, someone excited to develop a sales strategy that can scale with room to grow and mentor a team.
• A self-starter who can work autonomously to drive sales strategy and shape the future of sales at ROCKCREST.
• Local to Boulder area; able to work from the office at least two days per week (Monday and Thursday) to learn services and collaborate in person.

Nice-to-haves:
• Background in selling professional services to HR departments or HR leadership (HCM Software vendors, HR technology software, employee insurance brokers, PEO, staffing)
• Familiarity selling into companies with 150–5,000 employees (or similar mid-market complexity).
• Knowledge of HR Projects and terminology such as HRIS implementation or migration, benefits vendor transitions, HR compliance, open enrollment, payroll system changes, workforce management, and talent development.