Located in the heart of Boulder, ROCKCREST is a specialist HR Tech consulting firm with nearly 20 years of expertise. We partner with organizations across all industries to deliver successful HR systems projects, from selection and implementation, to optimization and ongoing support.

At ROCKCREST, team members benefit from structured training, hands-on mentorship, and a collaborative, performance-driven culture. We offer a competitive base salary, commission opportunities, unlimited PTO, and a range of perks designed to help you build real skills and grow your career.

What role will you play?

The Sales Development Representative (SDR) is responsible for generating qualified pipeline through outbound prospecting and account-based engagement. This role reports into Marketing and works closely with Account Managers and Recruiters, serving as a bridge between marketing initiatives and frontline sales and recruiting activity.

This is a sales role focused on research-driven outreach, multi-threaded account engagement, and clean lead handoff. The SDR will play a key role in expanding ROCKCREST’s footprint with new logos.

Key Responsibilities
• Generate qualified pipeline through outbound prospecting across email, phone, LinkedIn, and emerging platforms
• Use ZoomInfo extensively to research accounts, identify website visitor activity, and map key stakeholders
• Multi-thread into target accounts by engaging multiple HR decision-makers (CHRO, VP of HR, HR Directors, HR leaders)
• Craft and execute high-quality written outreach tailored to persona and industry
• Leverage intent data, website signals, and marketing content to improve relevance and response rates
• Conduct initial qualification conversations to book meetings for Account Managers
• Ensure clean, timely lead handoff with strong context and notes in CRM
• Track activity and performance consistently within CRM

Collaboration & Growth
• Partner closely with Marketing to align outreach with campaigns, content, and other initiatives
• Collaborate with Account Managers and Recruiters to support account priorities and pipeline strategy
• Test new outreach channels and platforms, including relevant HR and HR Tech communities
• Share market feedback and insights to continuously improve messaging and targeting

Required Skills & Experience

• 2 to 5 years of experience in B2B sales, business development, recruitment sales, or related roles
• Strong written and verbal communication skills with demonstrated success in cold outreach
• Proven ability to initiate and manage outbound conversations with senior stakeholders
• Highly organized, self-directed, and motivated by activity and pipeline goals
• Coachable, curious, and comfortable operating in a test-and-learn environment
• Hands-on experience with CRM systems and LinkedIn Sales Navigator
• Advanced ZoomInfo proficiency, including account research and intent-based prospecting